Mini Storage Darak Holds Pop-up Store at Hyundai Department Store Apgujeong Main Branch

Self-storage brand ‘Mini Storage Darak’ operator Second Syndrome Co., Ltd. announced that it will operate a pop-up store at PS2 on the second basement floor of Hyundai Department Store Apgujeong Main Branch in Seoul from Friday, April 10 to Thursday, April 16.

This pop-up store marks the first time a self-storage brand has opened in a domestic department store, reflecting consumers’ growing interest in self-storage, which is emerging as a new trend in everyday life.

The pop-up store is designed so visitors can see firsthand on site what kinds of items are being stored in Mini Storage Darak and how, and even those unfamiliar with self-storage are expected to experience the actual usage environment and intuitively understand the service.

In addition, customers can receive professional consulting on site and be recommended a branch and unit that fit their needs, making it a useful opportunity for consumers considering using the service for the first time. Moreover, customers who purchase Darak usage passes at the pop-up store will receive additional discounts of up to 30%.

A Second Syndrome official said, "It is a very meaningful event in that we can introduce Darak at Hyundai Department Store Apgujeong Main Branch, one of Korea's top department stores," and added, "This event is a good example showing that demand in Korea for making better use of living space through self-storage is growing rapidly."

Reporter Lee Dae-yul (amosdy@fnnews.com)