Mini Storage Darak Holds Pop-up Store at Hyundai Department Store Apgujeong Main Branch

Second Syndrome Co., Ltd., the operator of the self-storage brand ‘Mini Storage Darak, announced that it will operate a pop-up store at PS2 on Basement 2 of Hyundai Department Store Apgujeong Main Branch in Seoul from Friday, April 10 to Thursday, April 16.

This pop-up store is the first case of a self-storage brand opening in a domestic department store, reflecting consumers’ heightened interest in self-storage, which is emerging as a new trend in everyday life.

The pop-up store is designed so that visitors can see firsthand at the venue what kinds of items are stored in Mini Storage Darak and how they are stored, and even visitors who are unfamiliar with self-storage are expected to be able to experience the actual usage environment and intuitively understand the service.

In addition, customers can receive professional consulting on-site and be recommended branches and units that fit their needs, making it a useful opportunity for consumers considering using the service for the first time. Also, customers who purchase a Darak pass at the pop-up store will receive an additional discount of up to 30%.

A Second Syndrome representative said, "It is a very meaningful event in that we can introduce Darak at Hyundai Department Store Apgujeong Main Branch, one of Korea’s top department stores," adding, "This event is a good example of how demand is rapidly increasing in Korea for making better use of living spaces through self-storage."

Reporter Lee Dae-yul (amosdy@fnnews.com)